Privacy policy

This Privacy Policy explains how oogl AB ("oogl", "we", "us" or "our") collects, uses and protects your personal information when you visit drinkoogl.se, make a purchase, contact us or otherwise interact with our website and services.

Our online store is powered by Shopify, which provides the e-commerce platform we use to sell our products.

Personal information we collect

Depending on how you interact with us, we may collect and process information such as:

• Contact information, including your name, email address, telephone number, billing address and delivery address.
• Order information, including the products you purchase, your order history, returns, refunds and other transaction information.
• Payment information, which is processed through our payment providers. We do not generally receive or store your complete payment card details ourselves.
• Account information, if you create an account with us.
• Communications, including information you provide when contacting our customer service.
• Technical information, such as your IP address, browser, device information and information about how you use our website.
• Marketing information, such as your marketing preferences and interactions with our emails and advertising.
• Cookie and usage information, where permitted, relating to how you interact with our website.

How we use your information

We may use your personal information to:

• Process and deliver your orders.
• Process payments, refunds and complaints.
• Communicate with you about your orders.
• Provide customer service.
• Operate, maintain and improve our website.
• Prevent fraud and protect the security of our website and customers.
• Comply with accounting, tax and other legal requirements.
• Send marketing communications where permitted by law.
• Measure and improve our marketing and advertising, where permitted and subject to your cookie and privacy choices.

Legal basis for processing

Under the General Data Protection Regulation (GDPR), we must have a legal basis for processing your personal information. Depending on the situation, we rely on the following legal bases:

Performance of a contract
We process information necessary to process your order, receive payment, deliver your products, handle customer service relating to your purchase and otherwise fulfil our agreement with you.

Legal obligation
We process and retain certain information when required to comply with applicable laws, including accounting and tax requirements.

Legitimate interests
We may process information where necessary for our legitimate business interests, such as preventing fraud, maintaining the security of our services, handling certain customer enquiries and improving our business, provided that these interests are not overridden by your rights and interests.

Consent
Where required, we rely on your consent for activities such as certain marketing communications, cookies and similar technologies. You can withdraw your consent at any time.

Marketing

If you sign up to receive news, offers or other marketing from oogl, we may use your contact information to send you these communications. You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails. Unsubscribing from marketing does not prevent us from sending you necessary service messages relating to an order you have placed.

Cookies

We and our service providers may use cookies and similar technologies to operate our website, remember your preferences, understand how our website is used and, where you have consented, provide analytics and personalised advertising. Where required by law, non-essential cookies will only be used after you have provided your consent. You can manage your cookie preferences through the cookie settings available on our website.

How we share personal information

We may share personal information with service providers where necessary to operate our business and provide our services.

These may include:

• Shopify, which provides our e-commerce platform.
• Payment providers.
• Shipping, logistics and fulfilment providers.
• IT, hosting and cloud service providers.
• Customer service providers.
• Analytics and marketing providers, subject to your applicable privacy and cookie choices.
• Professional advisers and authorities where required by law.

We only share information where there is an appropriate reason to do so and require our service providers to process personal information appropriately.

Shopify

Our online store is powered by Shopify. Shopify processes certain personal information when you visit and use our store in order to provide its services to us and to you. Shopify may also process information relating to your interactions with our store in connection with features and services it provides directly. For more information about how Shopify processes personal information, please see Shopify's Consumer Privacy Policy.

International transfers

Some of our service providers, including Shopify and other technology providers, may process personal information outside Sweden or the European Economic Area (EEA). Where personal information is transferred outside the EEA to a country that has not been recognised as providing an adequate level of data protection, we use appropriate safeguards as required by applicable data protection law, such as the European Commission's Standard Contractual Clauses.

How long we keep your information

We retain personal information only for as long as necessary for the purposes for which it was collected, including to fulfil orders, provide customer service, comply with legal and accounting requirements, resolve disputes and protect our legal rights Different types of information may therefore be retained for different periods. Where Swedish law requires us to retain certain information, such as accounting records, we retain that information for the legally required period. When information is no longer required, we delete or anonymise it where appropriate.

Your rights

If the GDPR applies to the processing of your personal information, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your personal information in certain circumstances.
• Restrict processing of your personal information in certain circumstances.
• Object to processing based on legitimate interests and to processing for direct marketing.
• Data portability, allowing you in certain circumstances to receive information you have provided to us in a structured, commonly used and machine-readable format.
• Withdraw your consent at any time where processing is based on consent.

These rights are not absolute and may be subject to limitations under applicable law. To exercise any of these rights, contact us at hej@drinkoogl.se. We may need to verify your identity before fulfilling your request.

Children's privacy

Our website and products are not specifically directed at children, and we do not knowingly collect personal information from children where such collection would require parental consent under applicable law. If you believe that a child has provided us with personal information improperly, please contact us.

Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction. However, no method of transmission or electronic storage can be guaranteed to be completely secure.

Complaints

If you have concerns about how we process your personal information, please contact us first so that we can try to resolve the issue. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) or another competent supervisory authority within the EU/EEA.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, practices or legal requirements. The latest version will always be published on our website with the date it was last updated.

Contact

Company: oogl AB

Organisational number: 559570-1664

Talludds. 21, 132 48 Saltsjö Boo, Sweden 

Email: hej@drinkoogl.se

For the purposes of applicable data protection legislation, oogl is the data controller for the personal information described in this Privacy Policy, except where another party, such as Shopify, acts as an independent data controller for its own processing activities.